DRTV Case Study – Spiking Retail Sales for Supplement
Over a 3 month period, William Sullivan Advertising helped a highly-ranked supplement client point and track unique URLs for over 25 cable networks to determine cost per click, visitor, coupon download, coupon redemption and retail sales.
- Tracking of responses through each network was performed daily and reconciled weekly, balancing low CPM cable networks with clearance and cost per visit research.
- We refined their already low CPM buys weekly, optimizing and clearing close to 100% of the budget.
- To illustrate the resulting retail lift from our efforts, we compared a benchmark of sales over several weeks without advertising against the weeks of William Sullivan Advertising’s DRTV buys.
- Analyzing the top retail stores and national figures, we delivered an increase in sales nationally over 10 percent.
- When you consider similar supplement clients only experiencing a one to two percent increase in sales from their advertising in this tough economy, it’s understandable how pleased the supplement client was with William ullivan Advertising's results.
When discussing the results with our client, the comment “huge spike in sales” stood out.
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