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Direct Response Creative Services

  • William Sullivan Advertising will research, develop, write and produce creative using our nationally proven creative formulas.
  • The creative will be crafted in a way that allows us to test different copy points and offers to gauge optimal response as the campaign moves forward.
  • Research and development based on material supplied by client.
  • Present creative direction to client for review and approval
  • Write first draft of ad/commercial.
  • Review first draft of ad/commercial with client.
  • Write second draft of ad/commercial incorporating client notes for final script.
  • Casting for talent to best fit client's target audience if needed.
  • Book production studio if needed.
  • Produce creative for client approval.
  • After approval, edit the creative and traffic.

email bill sullivan
or call Bill at 973-214-4447