Direct Response Creative Services
- William Sullivan Advertising will research, develop, write and produce creative using our nationally proven creative formulas.
- The creative will be crafted in a way that allows us to test different copy points and offers to gauge optimal response as the campaign moves forward.
- Research and development based on material supplied by client.
- Present creative direction to client for review and approval
- Write first draft of ad/commercial.
- Review first draft of ad/commercial with client.
- Write second draft of ad/commercial incorporating client notes for final script.
- Casting for talent to best fit client's target audience if needed.
- Book production studio if needed.
- Produce creative for client approval.
- After approval, edit the creative and traffic.
or call Bill at 973-214-4447