- William Sullivan Advertising will buy proven remnant media across the country allowing us to minimize cost, maximize results and analyze response.
- We buy media using dayparts, rates, cost per thousands, reach and frequencies.
- In selecting media for our client’s first buys, we use cost per thousand (CPM) as our key indicator.
- We use proven results to improve performance from there.
- The media that meets the cost per lead and/or sales goals will be rebooked and those that fail to meet their goals will be renegotiated or cancelled.
- Additional media will be purchased from our huge selection of remnant media based on the metrics/ROI that meets our client’s goals.
- Our media buying expertise allows us to go to great detail optimizing our client’s response on a weekly basis.
- We offer our clients pay for performance opportunities as their campaigns grow.
or call Bill at 973-214-4447