Monitoring Services and Metrics Analysis
William Sullivan Advertising will:
- Monitor Airtimes: confirming frequency and distribution of commercials.
- Analyze calls, clicks, leads & sales: evaluating success of each week's schedule.
We ask that our clients fill out the questions below prior to every campaign to better understand their goals and to track results.
- Who is your competition?
- Is it a spot market or national campaign (if spot which markets)?
- What is your target demographic and sociographic?
- What is your metrics goal (cost per call/click/lead/sale)?
- Who else has or is being offered this campaign ?
- Have you been on the air previously?.
- Is there a flight start date?• What is your budget?
- Is the service taking calls 24/7/365?
- Do you have any daypart restrictions?
Can we get tracking daily? (please supply us with a sample report)
- How many URL's and phone numbers can we have?
or call Bill at 973-214-4447